Novaterra unveils a refreshed brand identity
New milestones, a new website… and a new identity! In 2026, Novaterra is embracing a refreshed brand identity to better embody its vision and evolution. Let’s take a closer look.
One of Terra’s key pillars, Novaterra has been responsible for managing the Group’s land assets for several years. In addition to ensuring the proper maintenance of its land and portfolio of heritage properties, the entity develops part of the Group’s land to create value for all Terra stakeholders and the wider region. This is how the Beau Plan Smart City was developed, covering nearly 228 hectares, while new projects are already taking shape in the area.
To reflect its evolving ambition, Novaterra worked on a brand refresh. Previously focused on land management, the developer now positions itself as a major real estate player in the region. Its identity, once represented by a palette of various shades of brown, has now shifted to grey. This new, understated and elegant palette is complemented by patterns reminiscent of fingerprints, echoing Novaterra’s lasting imprint on the region’s development.
Novaterra’s role is clear: to support the growth of northern Mauritius by shaping living spaces tailored to diverse aspirations, and by creating thriving opportunities for its residents and users. With more than 30 development projects delivered to date, the developer continues to write its story, page by page.
Discover its new identity throughout its website.
